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KMID : 1023420120120040392
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Journal of Dental Hygiene Science
2012 Volume.12 No. 4 p.392 ~ p.403
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The Effect of the Dental Patients`Perception about Dental Hygienist on the Social Demand of Dental Hygienist
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Choi Jung-Mi
Lee Eun-Ju
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Abstract
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This study aims at providing the basic data to help establish the right identity of dental hygienist and develop the work of dental hygienists, and thereby investigating the effect of patients’ perception of dental hygienist on their social demand of dental hygienist, by conducting a survey of 300 patients visiting dentists around Busan-Gyeongnam region from April 7, 2012 to April 25, 2012. The collected data is statistically analyzed by SPSS (Statistical Packages for Social Science 14.0. SPSS Inc., Chicago, IL, USA). First, I analyzed the frequency by suggesting the demographic and descriptive characteristics of data, and conducted t-test and One-Way ANOVA at 5% of significance level to figure out the degree of perception and social demand of dental hygienists depending on customers’ reason for visiting dentists, and also conducted regression analysis to find the effect of the perception of dental hygienist on patient’s social demand of dental hygienist. The result suggests that as the perception of the dental hygienists’ role, the social demand for dental hygienists’ image increases, but as perception of dental hygienists’ image increases, the social demand of dental hygienists’ image decreases. Therefore, it suggests that as the knowledge about dental hygienists increases, patients demand their service more, while the perception of their image lowers the social demand for their image. It turns out that as the knowledge of dental hygienists increase, the social demand for the knowledge also increases.
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KEYWORD
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Dental hygienist, Perception, Social demand
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